How market intelligence reports work

A market intelligence report answers what is actually happening to property prices in a specific place, using the transactions that were registered there rather than asking prices or listing counts. It is built from HM Land Registry Price Paid Data, which records every completed sale in England and Wales, combined with the official UK House Price Index and Office for National Statistics area statistics.

You choose the shape of the area rather than accepting a fixed boundary. A single postcode answers a question about one street or block. Sectors cover a neighbourhood, outcodes cover a district, and any of them can be combined into one report, which is what makes it usable for a portfolio spread across a town, an agency catchment that follows no administrative line, or a development site assessed against the streets around it.

The report covers long-run price trajectories and compound growth, transaction volumes over time, the mix of property types actually selling, percentile bands and outlying sales, repeat-sale returns for true like-for-like performance, the premium new build stock carries over resale, seasonal patterns in when the market favours buyers or sellers, and how the area has tracked against its region and the country.

Every report is generated against the current data and saved, so it can be revisited and compared later rather than regenerated from scratch. Reports run in the background and are available as a PDF, which is the form most people want when the analysis is going to someone else.

Common questions

What area can one report cover?

A single postcode, or up to 500 postcodes, 50 sectors or 50 outcodes combined into one report. Combining is the point: an area that matters to you rarely matches an administrative boundary.

Where does the data come from?

HM Land Registry Price Paid Data for individual completed sales, the UK House Price Index for price movement, and Office for National Statistics statistics for area context. All are official public datasets, not figures scraped from listings.

Does it use asking prices?

No. Every figure comes from a sale that completed and was registered, so it reflects what buyers actually paid rather than what sellers hoped for.

Which areas are covered?

England and Wales. Scotland and Northern Ireland maintain their own separate land registries, which do not publish transaction-level data on the same basis.

How current is the data?

Sales appear once they are registered with HM Land Registry, which typically takes a couple of months after completion. Every report states the period it covers, so recent months are never presented as complete when they are not.

Do I need an account?

Yes, reports are generated against your account so they can be saved and revisited. Creating one is free.

Contains HM Land Registry data © Crown copyright and database right 2026, and Office for National Statistics data, both licensed under the Open Government Licence v3.0.